Mental Riders are a family from all backgrounds who share the same passion of riding and coming together in their love of bikes. Their mission is to promote and support mental health awareness, and to prompt conversations across the world – not only in the biking community, but all communities that allow us to ride and be free.

Mental Riders came on board as a clothing and brand sponsor for the Miss England finals in May 2024, and created a bespoke design for the finalists.

Mental Riders donate 10% of their profits directly to selected mental health charities.